Free Country approached The Science Project to rebrand their apparel company. This brand acts as an active and outdoor wear for much of America as it is accessible and affordable for all. They focus on allowing people to get out and experience life, whatever that means for them. The goal of this project was to elevate the brand and their presence while keeping their core customer invested. The result was an iconic mark, refined branding on products, new hangtags, and new art direction.

Creative Director
Justin Edwards

Art Direction
Kathelia Phurung, Aaron Heil

Logo & Wordmark Design
Nicole Davis, Jess Zhang

Motion Design
Vanessa Brown